There are some psychological tricks that restaurants use on people every day to get patrons to spend more money. Yes, it's highly likely you have probably fallen for one of these without even knowing.
The account @everupmarketing posted a TikTok video exposing some of these ways so you can be aware next time you go out for a dining experience.
- There’s always one dish that seems totally overpriced. That’s not FOR YOU, it’s to make the others look like a deal.
- They put cash in the tip jar before people even show up so when you see it, your brain goes “Oh… tipping is what people do here.”
- You know when you walk in somewhere and there’s a cute chalk board with a “Daily Special" written on it? It’s been today’s special for WEEKS, but your brain sees handwriting and thinks: limited, fresh, rare.
- They ask, “would you like still or sparkling?" vs. not “would you like water?” It skips the choice of having water and goes straight to do you want to have a more expensive kind.
- The menu doesn’t have currency symbols like the dollar sign because $24 screams MONEY, but 24 just looks like a number.
- They play slower music when it’s quiet and faster music when it’s packed. Why? Because slow tempo makes you stay longer, fast tempo makes you eat and leave.